An Overview of Our Progress and Achievements in Corporate Social Responsibility


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Advertising creativity paves the way for corporate initiatives going forward

Incorporating the ideas of ad creators in corporate and social creative initiatives will be a highly valuable
(November 2019)

The genesis of an idea born from a new eating experience with “Soh” ice cream

Dentsu’s creative invites all to play with their food
(August 2019)

Dentsu creative sees a turning point for corporate characters after transforming a long-established mascot character into a demon

Meeting one of the creatives behind Dentsu’s Grande Lotus award-winning ad campaign at ADFEST 2019
(July 2019)

Dentsu’s entry “Fun days, without a newspaper” takes top prize in a newspaper advertising contest

Young creatives from Dentsu awarded by the Japan Newspaper Publishers and Editors Association
(March 2019)

Planner Sayaka Arimoto―
“A Creative Style That Comes from Just Being One’s Ordinary Self”

I understand that I can’t come up with all the answers on my own in my work
(January 2019)

A Team from Dentsu Learns About Its Own Strengths in the Process of Winning a Young Spikes Silver Award

Two Young Creatives from Dentsu Awarded at the Young Spikes Asia 2018 Competition
(December 2018)

How a Planner’s Emphasis on Facts Led to a Young Spikes Gold Award

A Young Creative from Dentsu Awarded at the Young Spikes Asia 2018 Competition
(December 2018)

Chika Watanabe ―“The source of my ideas is the feeling of finding something endearing”

A Dentsu creator discusses her passion for her work
(October 2018)

How to Explain Japan's SDGs approach with Just Two Lines

Behind the Award-winning Posters
(September 2018)

Hacking for Good at Cannes Lions

Team Dentsu and Dentsu Jayme Syfu's “Walk With Me” wins “Change for Good” Hackathon
(August 2018)


Yusuke Sato, 2017 Creator of the Year of Japan
(July 2018)

Placing the Mindset of Kabuki as a Traditional Dramatic Art in the Modern Context

The Poster Creators Who Generated a Powerful Impact
(July 2018)

Behind the Award-winning “Emergency Collectables”

The project has received numerous awards in Japan and abroad, including the Grande for Humanity at Adfest 2018
(June 2018)

Sumo Girls: 82 Techniques Sweeps Advertising Awards

A Creator’s Philosophy Produces Advertisement that Reaches the World
(June 2018)

Dentsu Elementary Advertising School CSR Program —Communication basics through ad production—

Dentsu helps children to build communication skills through original CSR program - The Elementary Advertising School
(November 2017)

Young Cannes Lions Competitions

Dentsu’s young creatives share their experiences at the prestigious competitions
(August 2017)

Hello Walrus

Dentsu Innovation Institute Team B published a magazine—Hello Walrus as an initiative to connect people working within the Dentsu Group.
(Jun 2017)

Dentsu staff won a Grand Jury Prize at the Sundance Film Festival!

Dentsu staff won a Grand Jury Prize at the Sundance Film Festival!

Dentsu television commercial planner attracts attention as a film director on the world stage
(March 2017)

The Leading Global Thinkers of 2016

Two Dentsu Employees Made It onto “The Leading Global Thinkers of 2016” List

A voluntary initiative project with no budget or resources is cast into the global spotlight
(February 2017)


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